Marketing graduate school

As if I needed additional materials as evidence of how we aggressively market graduate education, despite the whole thing being a "graduate scheme," well, here is an example--excerpted from a campus email:

Graduate School Week is returning this October! It is a great opportunity to help introduce students to graduate school information. ...

Class Presentations: An opportunity for faculty to bring a grad school presentation right into your courses! We will work with you to set up a class presentation for your classes. This presentation can be very flexible - ... The idea is to help integrate this information into a class period where students can get the most essential parts of graduate school information for their needs, and for you to be able to help get this information to them by inviting us into the classroom....

WOU Graduate Programs Fair: ...booths from all of WOU's graduate programs will be set up with representatives on hand to give out information, answer questions, and help orient students to the types of graduate programs WOU offers. A great way for undergraduates to learn more about degrees right here at WOU. (And a wonderful way for students to get extra credit for attending!)

BTW, did you catch that "extra credit" deal for attending the fair? :(

Harry Frankfurt noted that marketing, by its very nature, requires a whole lot of bullshitting!