It is simply awful that colleges and universities, whose "non-profit" and public status is related to the commitment to education, have morphed into money-making multinational corporations themselves. PBS will be airing a program (on March 29th) on the money behind March Madness; check your local listings, and make sure you tune in, think, and act.
the new president of the NCAA, Mark Emmert, defends the amateurism of college basketball and rejects any form of payments to players. “I think that it would be utterly unacceptable to convert students into employees,” Emmert tells Bergman. “The point of March Madness, of the men’s basketball tournament, is the fact that it’s being played by students. ... What amateurism really means is that these young men and women are students; they’ve come to our institutions to gain an education and to develop their skills as an athlete and to compete at the very highest level they're capable of. And for them, that’s a very attractive proposition.”