Fox News can learn from India's JayaTV and NaMo

When I was new to this country, C-Span fascinated me for its uniqueness—it provided politics in the raw without filters of any kind, and offered me multiple perspectives that I could not have ever otherwise followed.  It even seemed rather quaint that the channel would list separate phone numbers for Republican and Democratic viewers to call in with their comments and questions.

At C-Span and in the real world, the old days at least held out a possibility of conversations across political or religious lines and about the issues of the day, both profound and trivial. 

Now, as much as the common water cooler has been replaced by individualized water bottles, news sources and discussion forums have also become customized.  Thus, it is now easy to remain within our own narrowly defined identities, whatever they might be and, thereby, shut ourselves from anything that does not correspond to our views of the world.

Professor Cass Sunstein wrote about this rapidly emerging trend back in 2001—eons ago in the modern digital timelines!  Sunstein wrote then that one of the vices of the exponentially expanding modern communications involved “the risk of fragmentation, as the increased power of individual choice allows people to sort themselves into innumerable homogeneous groups, which often results in amplifying their preexisting views.”

Empirical evidence confirms this.  In a research paper, Shanto Iyengar of Stanford and Kyu Hahn of UCLA note that “although an infinite variety of information is available, individuals may well limit their exposure to news or sources that they expect to find agreeable. Over time, this behavior is likely to become habituated so that users turn to their preferred sources automatically no matter what the subject matter.”

Fragmentation in the news media will then be a logical outcome in such an information world.

As a matter of fact, this is already the case in India.  .

In the southern Indian state of Tamil Nadu, the two main political parties are represented through their leaders Jayalalitha and Karunanidhi.  Interestingly enough, they both also own stakes in two television cable channels.  The channel “JayaTV” is aligned with Jayalalitha, while “SunTV” is pro-Karunanidhi.   

These channels offer the usual entertainment staples of dramas and movies.   The political slant of the two channels becomes obvious during the regional news programs.  When Jayalalitha is in power, SunTV is forever critical of the government, and the roles reverse when the political fortunes shift! 

It is equally fascinating that the audience is also fully aware that the news from these two television channels is not unbiased.  Thus, news items that are highly critical or laudatory are then appropriately scaled by the viewers!

It appears that this model is being rapidly adopted by other political leaders and parties across India.  In Gujarat, for instance:

Weeks before Gujarat gets into poll mode, the state BJP is set to launch its own TV channel called ‘Namo Gujarat’, eponymously named after CM Narendra Modi.

Perhaps then all we need is a similar sort of full-disclosure of political affiliations from “news” organizations in America. Those who are upset with Fox News and MSNBC will, I am confident, be ok with them if these and similar media outlets stopped pretending that they offer objective and balanced news and analysis and, instead, came out of the news closet and revealed their true political colors.

As Sunstein argued years ago, such fragmentation might not advance the cause of healthy democratic participation.  Instead of having constructive conversations where differences are articulated, we then end up with “shoutfests” where the objective is not to listen to differing views but to drown out the opposing voices. 

But then, as the old saying goes, the genie is, unfortunately, out of the bottle!  We have no choice but to get used to the reality that most Americans—and the rest of the world, too—will increasingly live in polarized and fragmented political worlds.