Saturday, March 13, 2010

Quote of the day: obesity and starbucks ...

In an otherwise dull and boring essay on obesity and how we are now faced with having to constantly say no to food that is everywhere, this paragraph shows up:
A venture capitalist who knows the business intimately cited Starbucks as a company that has recognised and responded brilliantly to a cultural need. The caffeine and sugar in the coffee, with their energising effects, are certainly part of the equation, but the chain also offers something much more primal. "It's about warm milk and a bottle," he says. "One of my colleagues said, 'If I could put a nipple on it, I'd be a multimillionaire'."
Cool, right?

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