The Guardian:The 99 comics, which sell about 1m copies a year, enjoy a high profile in the Middle East. The adventures are to be made into an animated film, while the first of several 99-inspired theme parks has opened in Kuwait.
The creator of The 99 and founder of Teshkeel Media, Dr Naif Al- Mutawa, a psychologist by day, hopes his comics help dialogue and co-operation. Like Levitz, he is unsure of how the story will develop. "Are we going to have them working together from day one, or will they think the other is the enemy? Enemy number one is fear. You could open it with Obama's speech [in Cairo] with the two sets of superheroes watching it and having different reactions. There's plenty of possibilities."
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