Which is why there was that woman on the sidewalk by a major thoroughfare, holding a sign for fundraising via car-wash.
No, just because it is a woman holding a sign I would not conclude that "sex sells." But I would because of the clothing that she had on her. Shorty-shorts that made sure that her legs were all exposed. And then the skimpy bikini-bra-top that barely contained her big breasts.
We were stopped at the traffic light and she walked like a sex kitten waving the sign.
"Why don't you put a shirt on?" a voice rang out from the waiting vehicles. The voice sounded friendly, as in a constructive and engaging tone. Perhaps a middle-aged woman's voice.
I turned to the left, which is where the voice came from. It was a pick-up truck that had a female driver and an older female passenger. The passenger was beginning to roll up the window. I suppose after voicing their thoughts, they were done.
"Am good" the sign-carrying woman replied, with a smile and with a thumbs-up from her free hand.
"A shirt might help" the voice rang out again from the truck. The woman on the street smiled again.
The light turned green.
The two cars ahead of me kept going straight. I read the sign that she was holding as I passed her. I was curious what the fundraising was for. For ladies football!
As I passed her, I kept watching the traffic in the rear to see if any car turned towards the car-wash. None. I was happy that sex does not sell. At least, not all the time.
We live in strange times. On the one hand, we have made enormous progress and have largely moved away from acting on our primal, animal instincts. We don't beat the crap out of somebody when we disagree, and we don't sexually assault another. Well, mostly. This kind of a healthy progress has created the space for people to be what they want to be and say what they want to say. Mostly. But, this freedom, the progress, now means that a woman can be practically semi-nude on a city sidewalk in the middle of the day. Is such an element of sexuality a good thing or a bad thing?
That's practically the question that The Economist also addresses in reviewing two books, which are about the troubling aspects of young girls, their sexuality, and modern technology:
That young women often aspire to be titillating should not be surprising given that the most successful female celebrities often present themselves as eye-candy for the male gaze. “Everybody wants to take a selfie as good as the Kardashians’,” says Maggie, a 13-year-old."If you've got it, flaunt it!" has become "normal" behavior.
[Unlike] past feminists, who often protested against their sexual objectification, many of today’s young women claim to find it empowering. “There are few times that I feel more confident about my body than when I wear a crop top and my boobs are showing and my legs are showing,” says Holly, a college student. “I never feel more liberated.”As the review notes, "For anyone raising a daughter, these books do not make for easy reading." Not easy materials even for us worrywarts who are all done with raising a daughter.
This hardly seems like progress, particularly when only certain bodies, those that are sexy to men, are allowed to be a source of pride.