Facebook's monetary policy runs on just one simple idea: You can either give up your privacy and embrace the world of entertainment abundance—or you can fight to protect it and risk living in entertainment poverty. You choose.That is the essence of the problem.
In the old days, well, just a couple of years ago, I could listen to any radio station I wanted to, read any book I cared about, watched ... well, you get the drift. But, such a level of anonymity seems to be rapidly evaporating:
What can compete with the seemingly infinite libraries of music available from streaming services like Spotify? Nothing—but try getting there today without a Facebook account and you would not advance very far: Spotify demands that new users already have an existing Facebook account—which they can't get unless they are prepared to register on Facebook with their real names! This is how listening to music anonymously becomes deviant; gradually, it may also become technologically difficult and expensive. Reading anonymously doesn't look deviant yet—but things will change as we bypass public libraries and start borrowing books from Amazon and Barnes & Noble. The former would never think of selling our data to third parties; the latter wouldn't think twice about it. In fact, they would give us coupons for sharing our reading habits.
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It's time that citizens articulate a vision for a civic Internet that could compete with the dominant corporatist vision. Do we want to preserve anonymity to help dissidents or do we want to eliminate it so that corporations stop worrying about cyber-attacks? Do we want to build new infrastructure for surveillance—hoping it will lead to a better shopping experience—that would be abused by data-hungry governments? Do we want to enhance serendipitous discovery, to ensure exposure to new and controversial ideas, to maximize our ability to think critically about what we see and read on the Net? Or do we want to build computers that would conduct autonomous searches on our behalf—only to pitch us the latest sales deals, recommend restaurants in the neighborhood, and feed us one answer instead of many? Do we want the Internet to remember everything that happens online, or do we want to introduce some noise and decay into our digital archives as they—and we—age?
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