McDonald's European operations are headed by, you would not believe it, a Frenchman! And, Europe is the American chain's most profitable region. And we live with a false impression that Europe hates McDonald's, and somehow we are the only people on earth who consume its burger and fries. BTW, I had the iced, cooled, coffee yesterday. Not bad at all. I would like it a little but creamier and sweeter, but it was quite all right.
Anyway, back to McD's and Europe. Of course, there are incredible differences between a typical McD's in South Los Angeles and one in Paris. The bottom line (from Der Spiegel):
Europe is now McDonald's largest region by revenues, despite having roughly one-quarter the number of outlets as the US. Last year, revenues from company stores and royalties from franchisees topped $8.9 billion in Europe, compared with $7.9 billion in the US. It's a trend that analysts expect to continue when the world's biggest restaurant group reports second-quarter results on July 23. West expects US sales to rise by 3.4 percent, vs. 9 percent for Europe (19 percent if you include the foreign currency impact). This year, he reckons, McDonald's, the most American of brands, will generate 55 percent of its earnings outside the US.
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