Why all these questions?

The following are real titles for articles in the landing page of The Chronicle of Higher Education:

Is Meritocracy Hurting Higher Education?
Are Colleges Complicit if They Fail to Keep Students From Defaming Professors?
Why Elitism Makes Elite Schools ‘National Treasures’
Does Higher Education Perpetuate Inequality?
Can Starbucks Save the Middle Class?
What Critics of Student Writing Get Wrong
Want to Improve Your Teaching?

To which I have a question of my own: WTF?!

Whatever happened to professional publications presenting analysis and commentaries in a sober, measured, calm tone?  What is the deal with such cheap prostitution?

I suspect that we will soon see titles like in Cosmo:

Ten ways to please your dean
What color is your aura?
Seven teaching tips you definitely need
20 philosophers you forgot won the Genius Award
How YOU too can win a Genius Award
The nine best yoga poses when you are in the classroom

Btw, the aura thing is a real title--at Cosmo, not at the Chronicle, thankfully! ;)

It is awful that everything has to be catchy.  Sexy.  Else, apparently it won't "sell."  Even in academia!

As another academic year begins, I know I will be confronted by these kinds of issues.  Even more than in years past.  This dull and boring man will continue to be dull and boring, however, and continue to rant even when nobody is listening.

“There’s a level of bullshit that the culture is now embracing.”  You got that right!