That's the sentiment that slowly some of the technology folks are beginning to express.Like some early Facebook employees, who now worry "about the monster they have created."
As one early Facebook employee told me, “I lay awake at night thinking about all the things we built in the early days and what we could have done to avoid the product being used this way.”It is not merely with Facebook. It is the same with Twitter, Instagram, Snapchat, ... the list is endless.
Why? The reason is a simple one, which I have discussed a lot in this blog. But, we need to be reminded over and over again:
One of the problems is that these platforms act, in many ways, like drugs. Facebook, and every other social-media outlet, knows that all too well. Your phone vibrates a dozen times an hour with alerts about likes and comments and retweets and faves. The combined effect is one of just trying to suck you back in, so their numbers look better for their next quarterly earnings report. Sean Parker, one of Facebook’s earliest investors and the company’s first president, came right out and said what we all know: the whole intention of Facebook is to act like a drug, by “[giving] you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever.” That, Parker said, was by design. These companies are “exploiting a vulnerability in human psychology.” Former Facebook executive Chamath Palihapitiya has echoed this, too. “Do I feel guilty?” he asked rhetorically on CNN about the role Facebook is playing in society. “Absolutely I feel guilt.”It is easy for the likes of Sean Parker to say that now, right? After all, he has made his gazillions; Wikipedia notes that he is worth $2.4 billion! Our addiction is their dollars. If only users paused to question why they are getting these services for free. No free lunch, as economists always remind us.
People who know me sometimes even make fun of my regimented life. I stick to my eating regimen, my sleeping regimen, and ... Even when playing bridge, I commit myself to ending the playing by typing to other players that I will play one final game and after that game, well, I sign off. It is all because I know well how delightful it is to have that extra chocolate. That extra cookie. More time in bed. One more ... We humans are wired for such addictions. And technology is now explicitly and intentionally tapping into our addictive personalities.
So, what can be done?
[A] rigorous technology of the mind is really what we need now as a civilization because the thing that’s killing people nowadays is too much Facebook and cheeseburgers. We solved the problems of the biological age by vaccines and antibiotics and discovering all these things, and stopping the things that were killing people, and we’re not going to find the technologies to fix these behavioral problems of addiction, technology overuse, overconsumption of everything by walking away from the technologies of the mind. We’re going to solve them by getting rigorous and having a complete science and technology so that people can reprogram themselves into the people they want to be.We need to "reprogram" ourselves? Ain't gonna happen!
2 comments:
Nothing new in the human response to do more of what is pleasurable doing.
The same was said about TV. Same could be said of music, Or books, or sport , or every aspect of human life is carried to extreme. I don't remember you castigating media companies or book publishers or record labels. So why pick on Facebook ? There is nothing for them to feel guilty about.
Its our free personal choice if we want to spend 2 hours or 24 hours or, as in the case of me, 0 hours on Facebook. We can all chose to do exactly what , for example, you do. You do occasionally become congoboy, but then only for a while and then come back to being the good Professor. Everybody can.
If we want freedom, with it comes responsibility. We can't demand freedom and then say somebody must regulate so that we can escape the responsibility.
I do not accept condemning Facebook.
Why pick on Facebook and other social media?
Simple. These companies are not like the television or book examples like you believe they are. Nope.
Instead, they are like the tobacco industry. The tobacco industry knew well how its product was addictive. The industry even spiked its products in order to make them more addictive. The likes of FB are even worse than the tobacco industry--they are masters at tapping into this addiction hardwiring in us, and have now a far greater number as addicts than what the tobacco industry could have ever imagined.
You are horribly wrong when you falsely believe that Facebook is no different from books or music!
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