Debates on TV: deja vu all over again!

From "Hit & Run"

And speaking of Tuesday's debate, here's a YouTube clip of media theorist Marshall McLuhan appearing on the Today show in 1976 to comment on the debates between Gerald Ford and Jimmy Carter. Hosting the Today show? One Tom Brokaw, who seemed every bit as perplexed by complex thought and the English language as he does today (Edwin Newman, NBC's resident egghead, is also there). It's a really interesting clip, I think, especially because it shows how little has changed in the staging of political spectacle.

In many ways, McLuhan's criticisms of the debate format are more relevant now than ever given that we live in a radically deconstructed media environment. Phoney-baloney pseudo-events such as the presidential debates are even more
self-evidently agitprop for, well, phoney-baloney pseudo-events. (Note: The technical difficulties that Brokaw, Newman, and McLuhan refer to resulted in a 27-minute delay during which moderater Harry Reasoner "vamped" while the candidates stood like wooden puppets at their podiums.)