Showing posts with label Bezos. Show all posts
Showing posts with label Bezos. Show all posts

Saturday, February 15, 2014

Just burn the damn books. Who needs them anyway!

Fahrenheit 451 is one of my favorite books that I like to discuss with students.  In my initial years of teaching it seemed like quite a few students were aware of the book.  Now, it is increasingly rare for a student to know what I am referring to.  And it worries me all the more that we are getting closer and closer to the society that Ray Bradbury described in that profound story.

Back in the day, it was relatively easy to know which books would make me think more about life, and which ones would merely entertain me. I loved those potboilers, too.  But, perhaps it is because I am getting old that I worry that everywhere I turn it is nothing but potboilers that are read, if at all books are being read. 

Reading this New Yorker essay by George Packer on a rainy and cold winter day does not help either.  Maybe I should not have thought about reading and, instead, as in Fahrenheit 451, I should have simply been watching television.  After all, it is reading that makes one agitated and depressed, right?

Packer's essay is all about Amazon, which Jeff Bezos started as an online bookseller. One might think that Amazon did wonders to book selling and reading, by making available a gazillion titles at the click of a mouse button and at low prices, and with the Kindle reader that gets a reader the book within minutes of buying it online.  One would think that such a democratization, where the middlemen are axed out and one could even self-publish books, would be nothing but a win for the consumer. Right, George?
Bezos is right: gatekeepers are inherently élitist, and some of them have been weakened, in no small part, because of their complacency and short-term thinking. But gatekeepers are also barriers against the complete commercialization of ideas, allowing new talent the time to develop and learn to tell difficult truths. When the last gatekeeper but one is gone, will Amazon care whether a book is any good? 
In the old model, publishers, editors, and consumers too, cared about what was being printed and read. An army of people, so to speak, celebrated the good quality ones, and people like me then knew that Fahrenheit 451 was a must-read. Now, Amazon has been nuking those elitist gatekeepers.  "Will Amazon care whether a book is any good" as long as the widget it sells brings in the dollars and cents?
Several editors, agents, and authors told me that the money for serious fiction and nonfiction has eroded dramatically in recent years; advances on mid-list titles—books that are expected to sell modestly but whose quality gives them a strong chance of enduring—have declined by a quarter. These are the kinds of book that particularly benefit from the attention of editors and marketers, and that attract gifted people to publishing, despite the pitiful salaries. Without sufficient advances, many writers will not be able to undertake long, difficult, risky projects. Those who do so anyway will have to expend a lot of effort mastering the art of blowing their own horn. “Writing is being outsourced, because the only people who can afford to write books make money elsewhere—academics, rich people, celebrities,” Colin Robinson, a veteran publisher, said. “The real talent, the people who are writers because they happen to be really good at writing—they aren’t going to be able to afford to do it.”
I have had a love-hate relationship with Amazon, as I do with most corporations, for a number of reasons, including the worry that its model might really push us into the dark world where nobody reads books and even if they do, well, Fifty Shades of Grey is no Fahrenheit 451.

Unlike the old elitist gatekeepers of this literary world,
A former Amazon employee who worked in the Kindle division said that few of his colleagues in Seattle had a real interest in books: “You never heard people say, ‘Hey, what are you reading?’ 
Maybe it is that I am fast becoming an old curmudgeon. But, I like to believe that I am worried about all these not because I am getting old but because these are issues we--as a people--are not thinking through.
And so the big question is not just whether Amazon is bad for the book industry; it’s whether Amazon is bad for books.
Do us all a favor: get yourself a paper-copy of Fahrenheit 451 and read it. Now.

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