tag:blogger.com,1999:blog-27946614.post4771895964698948112..comments2024-03-07T14:43:21.888-08:00Comments on Whatever I want to write about: Teenagers won't dream of cars anymore?Sriram Khéhttp://www.blogger.com/profile/06907731254833435446noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-27946614.post-16314362020790462852016-10-04T06:56:25.306-07:002016-10-04T06:56:25.306-07:00Maybe I didn't explain myself ... let me give ...Maybe I didn't explain myself ... let me give this another try with the airlines and flying example you have given.<br />Back when you and I had our first flying experiences, back in those years, flying was a big deal. There was a charm. There was an excitement. Now, flying has become a routine thing. So routine that people in sweatpants and gym shorts boarding the plane is not unusual anymore. <br />It will be a different kind of an impact on cars and drivers. Sriram Khéhttps://www.blogger.com/profile/06724218458246880137noreply@blogger.comtag:blogger.com,1999:blog-27946614.post-55539935646294123862016-10-03T17:55:27.296-07:002016-10-03T17:55:27.296-07:00Oh - you have to work a lifetime in a consumer pro...Oh - you have to work a lifetime in a consumer product company (Anne and me are the only qualified folks) to understand that good Professor from Georgia is utterly wrong. He doesn't have a clue of consumer behaviour and wont last one day in Unilever or P&G.<br /><br />Cars will not become a "leased appliance" and "not meaning a damn thing" for a long long time. In fact they never buy even the most trivial and boring product that way. Even a bar of soap is never bought that way. Every purchase decision, even of the most commonplace product, is an emotional decision combining a whole host of factors.<br /><br />Take an example of taking a flight from Point A to Point B. Its exactly the same Boeing 777 aircraft. It takes exactly the same time to do the journey. There are exactly the same number of crew in the plane. Its going from exactly the same airport to the same airport. The seat dimensions are the same. The leg room is also precisely equal, down to the second decimal. The middle seat is equally awful. The food makes you long for soylent. And so on and so on. But one is 10% cheaper than the other.<br /><br />And yet you will fly Singapore Airlines rather than Air India. <br /><br />Rest easy my friend. Bumper stickers will never go away. Horn OK Please :)Rameshhttps://www.blogger.com/profile/11782192840421019943noreply@blogger.com